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Podcast: Nudge
Episode: The £500 million marketing mistake
Description: In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listEpisode 70 of Nudge: https://tinyurl.com/vk2cxcucClassic VW ad: https://tinyurl.com/52t4xny2A...