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Podcast: Digital Health Heavyweights
Episode: Episode 31- Craig Wortmann Founder of Sales Engine and Sales Institute at Kellogg
Description: Welcome back to the Digital Health Heavyweights podcast, today we are joined by Craig Wortmann, CEO of Sales Engine and founder of the Kellogg Sales Institute at Northwestern University for episode 31! Craig and our host Norm Volsky jump into the world of sales! He discusses the importance of sales education and the challenges faced by universities in recognizing sales as a discipline. He emphasizes the role of persuasion and influence in business leadership and highlights the significance of sales skills in the healthcare industry. Craig shares his own journey in sales and recommends three sales b...