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Podcast: Deadly Theremin
Episode: The Blair Witch Project (1999)
Description: The first and most successful case of viral marketing online, the Blair Witch Project debuted the found footage era in the horror genre. Everyone knows what happens to these three film college students who go missing into the woods of Burkitsville, Maryland while shooting a documentary on the Legend of the Blair Witch back in 1994. A $60,000 budget that raised $248,000,000 in the box office became a pop culture icon for the millennial generation because of the level of improvisation and advertisement through an official website - www.blairwitch.com - and a mockumentary called "The Curse of The Blair Witch" b...