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Podcast: Keep Optimising
Episode: Email: List Growth Sales Strategies with Hannah Spicer
Description: Hannah Spicer has been helping luxury brands sell more online â especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy âHannah Spicer Consultingâ specializing in email marketing for an equally impressive list of luxury and fashion brands. In this episode, we discuss: Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis  Dive in: [05:45] Encourage sign-ups with incentiv...