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Podcast: Uncensored CMO
Episode: Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Description: We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes their advertising so good, what are the principles of advertising effectiveness and what can we learn?Watch the ads referenced in this podcast:Cadbury GarageOreo TwistTimestamps:00:00 Intro03:23 Why creativity matters04:31 Investing in creativity08:00 Being...