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Podcast: The CMO Podcast
Episode: Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season
Description: It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds! H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their cl...