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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 958 – BACON – Chapter 10: The Connection Conundrum!
Description: If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales.
Almost nobody would argue that more sales are bad, but people have conflated more with better. I am here to say that better is worth more.
In the world of relationship marketing, sales begin at connection. A connection can come in the form of a follow, a friend request, a connection request, a message, a...