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Podcast: The Content Cocktail Hour
Episode: Creating a Show with Great Guests in B2B Marketing
Description:
On this episode of the 3C Podcast, Brett talks about his blog post, “Creating a Show with Great Guests in B2B Marketing.” He shares the five reasons he’s building The Juice’s marketing with great guests and his talk show host inspiration. 0:00 Intro 2:28 Creating a Show with Great Guests in B2B Marketing 6:10 Shift in B2B Marketing 8:22 5 Reasons to find great guests 9:00 1- Social proof is everything 12:00 2- Amplify other voices 12:52 3- 1 conversation can lead to 5 new ones 13:52 4- Free consultation 15:05 5- It’s more than a show