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Podcast: Banking on Digital Growth
Episode: 80) #ExponentialInsights: Thought Leadership Is Earned Through Powerful Content ft. Doug Wilber
Description: You can’t just call yourself a “thought leader.”
Thought leadership is earned.
And you earn it by having a powerful voice in your domain.
But how do you cultivate that voice?
To answer that question, I invited Doug Wilber, CEO at Denim Social, onto the latest episode to discuss how financial brands can create content worthy of the “thought leader” mantle.
We discussed:
- Why “people buy from people” is more important than ever
- How thought leadership is earned
...