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Podcast: Let's Talk Loyalty
Episode: #513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is available in audio as a podcast and in video format on Loyalty TV.Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong.Listen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of Asia Miles now as its currency (rather...