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Podcast: businessline's State of the Economy Podcast
Episode: Will the updated Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 curb freebies?
Description: In this episode of the State of the Economy Podcast, PT Jyothi Datta looks at the latest developments in pharmaceutical marketing practices with Varsha Rajesh, Pharmaceutical and Life Sciences lawyer from Nishith Desai Associates. The Department of Pharmaceuticals issued the recently updated Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, which aims to redefine the boundaries between doctors and drug makers.The UCPMP 2024 introduces a framework to regulate interactions between pharmaceutical companies and healthcare professionals, with a focus on preventing undue influence on prescription practices.Varsha discusses key takeaways from the updated code, highlighting areas such...