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Podcast: Everyday MBA
Episode: Five Steps to Boost Sales and Profits with Vertical Marketing
Description: Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a "beachhead strategy" focused on winning a particular market first before moving into other, larger markets. Host Kevin Craine Everyday-MBA.com