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Podcast: Everyday MBA
Episode: 118: Win at the New Game of Selling with Mitch Axelrod
Description: Episode 118 - Mitch Axelrod discusses his book The New Game of Selling and ways to attract, convert and keep more customers. Mitch is a guest lecturer at Harvard and his strategies have been adopted by thousands of companies from, Pfizer and Prudential, to small, medium and home-based businesses in 35 countries. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com