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Podcast: Everyday MBA
Episode: 116: Selling to the C-Suite with Lisa Magnuson
Description: Episode 116 - Lisa Magnuson discusses her book The TOP Seller Advantage and powerful strategies to build long-term executive relationships. Lisa is Chief Corporate Sales Strategist at Top Line Sales and a former sales team leader at companies like Xerox, Ikon and others. It is important for high-level sales folks to reach the executive level of an organization, but that isn't always an easy thing to do. Lisa steps us through specific tactics to sell to the C-Suite and nurture executive relationships. Includes three action items you can use today. Host, Kevin Craine Everyday-MBA.com