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Podcast: The Freetrail Podcast with Dylan Bowman
Episode: Second Nature, Episode #1 | The Business of FURTHER & Kevin Plank's Return as Under Armour's CEO
Description: This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products: Business planning process for FURTHER The challenge of being authentic in a new category and with a new consumer Developing footwear as a world-class apparel brand The danger of losing focus on lululemon's core markets of yoga and athleisure The vision, marketing, and distribution of FURTHER What lululemon could have do...