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Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: How To Be An Entrepreneur Category Designer With John Spagnola, CEO of Ublendit and Pioneer of the Custom Spirits Category
Description: Have you ever wondered what it takes to upend one of the oldest categories ever? To create real, radical innovation and do something that almost everyone in the industry said was impossible? If so, you’re going to love this dialogue with our guest, John Spagnola.
In this episode of Follow Your Different, John Spagnola talks about how he redesigned an old category and broke through expectations and preexisting ideas in the Spirits category. He is the epitome of a pirate , dreamer, and innovator.
John Spagnola is the founder of Ublendit, THE pioneer in custom Sp...