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Podcast: The CPG Guys
Episode: In-store Shopper Identity Resolution With Bridg’s Neil Murphy
Description: The CPG Guys are joined in this episode by Neil Murphy, Chief revenue Office of Bridg, a division of Cardlytics, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using an exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg.Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/Follow Bridg on L...