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Podcast: Let's Talk Loyalty
Episode: #95: British Gas Rewards - Summary of Insights from this Award-Winning Loyalty Programme
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. This episode of "Let's Talk Loyalty" summarises my top insights from British Gas Rewards - an award-winning UK loyalty programme that's loved by millions.With a goal to make customers feel recognised and rewarded in an intensely competitive sector, British Gas Rewards developed an innovative concept without using points.With customers asking for simplicity and exclusivity, British Gas in partnership with their agency Mando Connect developed a concept...