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Podcast: Sweathead, A Strategy Podcast
Episode: The Story That Wasn't Told - Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
Description: Why is it so uncomfortable for marketers and agencies to delve into dark emotions?
Lindsey Wehking is an Associate Director of Strategy at Nonfiction Research. She recently led research into the way people use music playlists on Spotify to identify and process dark emotions. Nonfiction published this research under the title "America's Secret Playlist Report". Â
We discuss how the team approached this research and what they found. Hint: dark places aren't bad places. Â
What I took out of this chat is this:
1. "Negative" emotions are useful and need dealing with; they need la...