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Podcast: The Glossy Podcast
Episode: Arezzo & Co.'s Alexandre Birman: 'The most adaptable' brands will survive
Description: Arezzo & Co. CEO Alexandre Birman is prepared to handle a rough 2021.“The first half of the year will be very challenging,” he said on the latest episode of the Glossy Podcast. “It's not going to be easy. And who is going to survive is not the strongest, but the most adaptable. So we have to be very prepared to adapt.”The company managed just fine in 2020, emerging relatively unscathed though big changes were necessary. Those adjustments, including putting its 6,000 store employees to work as digital sales associates, set it up for a strong start to 2021. Though 8...