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Podcast: Fitt Insider
Episode: 230. Brian Kirkbride, Co-founder & Co-CEO of FitLab
Description: Today, I'm joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company's 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the company's integrated lifestyle platform. We also cover: • Acquiring vs. building companies • Partnering with Nike to launch boutique studios • Uniting memberships and experiences across portfolio brands Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe<...