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Podcast: Let's Talk Loyalty
Episode: #514: A New World Order to Categorize Loyalty Business Models
Description: This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professionalâ„¢ (CLMPâ„¢) designation, featuring the...