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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Product Adoption Steps
Description: Product Adoption Steps Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Product adoption is the process of increasing the customer’s awareness of the product so they try and then buy the product. Product adoption increases revenue and retention and reduces churn. There are six stages of adoption as follows: Awareness -- the customer becomes aware of the product and its capabilities. A strong brand helps generate awareness. Interest -- the customer finds something interesting about the product. Interest usually comes from the specific problem they are trying to...