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Podcast: In the Loupe
Episode: The Art of Storytelling // Breaking Down the Best - Huckberry
Description: Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites. Whether its a healthy mix of in-studio and lifestyle photographs, a de...