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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP226: Debunking Ecommerce Platform Cost Model Myths: The Devil In The Detail
Description: Hot on the heels of Shopify’s smart PR on their platform TCO cost model and value proposition ‘research’, we’re pulling apart why vendor-led cost model analysis needs to be taken with a generous pinch of salt.
The issue: no two TCO models ever show exactly the same cost model structure or calculations, so you’re not getting a true like-for-like comparison and evaluation. This can distort perceptions of value and create false flags, either under or overstating real costs.
There are lots of “research shows platform X has the lowest TCO / fastest ROI”...