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Podcast: Uncensored CMO
Episode: Copy that works, a copywriting masterclass with Vikki Ross
Description: Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?LinksEats, Shoots and Leaves bookElements of F*cking Style bookBland BookVikki's TwitterVikki's...