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Podcast: HBR On Strategy
Episode: The Key to Preserving a Long-Term Competitive Advantage
Description: For more than a century, the pharmaceutical company Roche has been headquartered in Basel, Switzerland. It’s one of more than a dozen pharmaceutical companies that have long been based there.
Howard Yu, Lego Professor of Management and Innovation at IMD Business School in Switzerland, discusses how this industrial cluster is a unique example of enduring competitive advantage. He explains how these companies offer a counter-narrative to the pessimistic view that you can’t stay ahead of the competition for long.
In this episode, you’ll learn how these historic companies began as makers of chemic...