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Podcast: Conquer Local Podcast
Episode: 413: Benefits of Marketing to Existing Customers | Master Sales Series
Description: The probability of selling to existing customers is 60-70 percent, and the probability of selling to a new prospect is only 5-20 percent.Master Sales Series is back again; we are reviewing the benefits of marketing to existing customers. As sales professionals, we put a ton of effort into lead generation, but we miss out on opportunities by ignoring the customers we already have. We will go through these five steps:What are the benefits?Before you sell - re-discoverMarketing to customers in the retention stageMarketing to customers in the advocacy stageOnboarding at every stageSt...