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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership
Description: You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls.
All of that noise has one goal: to get you to spend or give your money to them. The never-ending battle for your attention and dollars is waged relentlessly daily. This works because we are personally tied to our beliefs, egos, and needs. We all want to be right...