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Podcast: Brand Your Way to A Million
Episode: EP 101 Use Cold Lead Conversions to Grow Your Client Roster
Description: In this episode, the host discusses the importance of prioritizing cold lead conversions. Cold leads, who are not familiar with a brand, can become warm leads and eventually hot leads. The host shares their experience with cold leads while working at Kendra Scott and emphasizes the need to cater to a wider audience. They explain the mistake of relying solely on warm leads and the importance of continuously attracting and converting new leads. The host provides insights into capturing the attention of cold leads, creating calculated connections, and converting them through a comprehensive brand strategy. Â L...