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Podcast: Let's Talk Loyalty
Episode: #96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. As the currency originally created and famously known as "Air Miles", Avios is now the loyalty currency of the five airlines of the IAG airline alliance, operated by IAG Loyalty Limited, which now boasts over 35 million members across airlines including British Airways, Aer Lingus and Iberia - airlines that together typically carry over 118 million passengers a year.Adam Daniels, CEO of IAG Loyalty Ltd, shares both the expected and unexpected...