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Podcast: Music Ally Focus
Episode: Marketing music to Gen Z: hyper-authentic, and always online – how do you connect with this elusive audience? Keturah Cummings of Forward Slash explains
Description: Ep 148: Gen Z music fans are able to immediately sense when an artist’s communications with fans feel inauthentic. But marketing has in its nature an element of inauthenticity – so how do you maintain a feeling of authenticity when marketing to this young, online-only generation? And how can artists and teams market effectively directly to these younger fans or potential fans?
Keturah Cummings is founder/CEO of Forward Slash, a social media agency and content production studio that specialises in connecting with youth audiences – and she explains where marketing efforts should be focused in an increasingly D2C envir...