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Podcast: Practice Disrupted by Practice of Architecture
Episode: 147: The Power of Copywriting for Architects
Description: Episode 147: The Power of Copywriting for ArchitectsHow can architects use copywriting techniques to communicate their value, connect with their ideal clients, and improve their marketing?On this episode of Practice Disrupted, I'm excited to share my very special conversation with Nikita Morell, an expert copywriter who specializes in working with architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. In this episode, Nikita discusses the importance of effectively communicating our ideas and embracing our humanity as architects and shares advice for crafting copy to...