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Podcast: Marketing Against The Grain
Episode: The Marketing Mistake That Could End Starbucks
Description: Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.Mentions
Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
Claude http...