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Podcast: Let's Talk Loyalty
Episode: #516: Meliá Rewards Celebrates It's 30th Anniversary
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available in both audio and video format, as the "Let's Talk Loyalty" podcast and on www.Loyalty TV.We’re back in the hotel industry today with Meliá Hotels International, a Spanish hospitality group founded in 1956 in Mallorca (Spain).Melia Hotels is one of the leading companies in resort hotels worldwide.It was the first hotel company in Europe to go public in 19...