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Podcast: Lawyer Business Advantage
Episode: Level 3 Niche Marketing with Ken Levinson
Description:
In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 niche marketing strategy contributed to his firm’s growth: Ken’s P.I. firm specializes in trucking crashes in Chicago. Alay and Ken also discuss cash flow management for contingency-based law firms. And pizza!
Tweetable Moments:
“You have to pick an area that you’re good at, that you can solve a client’s problem, and differentiate yourself.” – Ken Levinson
“If I talk to a lawyer here in Chicago…they may know 15 of my competitors really well. But i...