Want to create an interactive transcript for this episode?
Podcast: Public Relations Review Podcast
Episode: Creating the first PR program for the company
Description: How does one explain the benefits of establishing a new PR program for the company? Â How do you show the senior staff the financial benefits of a successful in-house PR program? Â Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Â Â Listen...Learn...Share!
Podcast video: Â https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
---
Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support