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Podcast: Public Relations Review Podcast
Episode: #The value of the APR; Earned media vs paid media
Description: What value does the APR accreditation have? Â Is it required to work in the public relations field? Â Gayle Falkenthal, APR, provides the insight needed to make a decision. Â In addition, what is the concern about "earned" media and "paid" media being difficult to separate. Â This program will help PR specialists understand the concern.
Podcast video: Â https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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