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Podcast: Inner Sircle
Episode: A breakdown of ads from OWYN
Description: On this episode, I do a breakdown of ads from OWYN.Â
I reference this post from LinkedIn and break it down like thisL
1- The beautiful imagery conveys a splash of flavor and good taste.
2- The bright backdrop really helps the whole asset pop.
3- Social proof copy on the images de-risks it for the first-time buyer.
4- The Ad copy speaks to potential pain points and desire hurdles.
5- They are running multiple ad derivatives against 3 staple flavors that people will be familiar with in chocolate, vanilla, and strawberry.