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Podcast: Beyond the Book
Episode: Power Your Business to the Top with Empathy and Understanding (Feat: Dr. Jemma Green)
Description: "While empathy and understanding often involve fulfilling present desires, they can also transcend to comprehending needs that customers themselves might not even be aware of. As demonstrated by Henry Ford’s insightful perspective, innovation springs from recognizing that customers might articulate a desire for a faster horse. However, the true innovation arose in envisioning and delivering the Model T, providing a groundbreaking solution that addresses underlying needs in ways they never anticipated."Following the release of Empathy and Understanding in Business," Dr. Jemma Green, joined us on the podcast to discuss her take on injecting empathy into bu...