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Podcast: The Content Cocktail Hour
Episode: Creating Content and Unifying the Plan with Justin Simon of TechSmith
Description:
Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. 0:00 Intro 1:06 Interview with Justin Simon 3:00 Old and new ways of marketing 7:38 SEO, keywords, Google 10:05 TechSmith 11:45 Rise of video 14:22 It doesn’t matter who creates the content 16:58 Unifying the content plan 19:30 Creating content for...