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Podcast: Press This WordPress Community Podcast
Episode: How WordPress Publishers are Dealing with the Existential Threat of Ad Blocking with Bill Erickson
Description: Major ad/cookie blocking updates to popular browsers and the proliferation of ad-blocking browser extensions have left many in the publishing world scrambling for ways to earn income and keep their ad-based content sites alive. Publishers using WordPress or any other CMS are facing an existential crisis with these changes and must deploy a whole host of new strategies to ensure their survival.In this episode of PressThis, we interview Bill Erickson of CultivateWP about his experience helping very large publishers using WordPress develop ad inventory and tracking strategies that account for the increasingly hostile environment around digital...