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Podcast: Unofficial Partner Podcast
Episode: E154: Football as a platform
Description: This is a conversation about how the digital economy is changing how football clubs define themselves, either as digital platforms or ecommerce vehicles. And we look at how the financial markets encourage this trend, and whether or not its feasible or desirable for big clubs like Manchester United, with huge global followings, to seek to be seen in the same company as the stars of Silicon Valley such as Pinterest or TikTok.Our guest is Lucas von Cranach is well placed to help us answer these questions. He founded OneFootball, the digital platform which boasts 85 million active users across the...