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Podcast: Titans of the Trades | Straight-Talk for Scaling Your Construction Business
Episode: Turn Your Employees into Raving Fans With Eric Thomas
Description: Your host, Ryan Englin, talks with the Founder and President of Rival Digital, Eric Thomas. Eric explored the concept of recruiting as a form of marketing, but targeted towards a different audience. Eric, with his deep expertise in marketing for the skilled trades, shed light on the effectiveness of simple strategies that are often overlooked or dismissed. The principles of marketing don't just apply to attracting customers—they're equally relevant when attracting talent to your team.Eric touched on the importance of featuring a team on social media and company websites. There's a common fear that by do...