Want to create an interactive transcript for this episode?
Podcast: Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies
Episode: EMAIL VS SOCIAL: WHAT YOU NEED TO KNOW WHEN BUILDING LONGEVITY IN YOUR BUSINESS
Description: We are talking about the distinct roles of email and social media (specifically Instagram) in business marketing. How do you market your business, and which method is best for YOU? The way to find out is figuring out how to specialize each platform's purpose — using social media for branding and first purchases, and email for deeper connections through upsell and cross-sell opportunities. I’m a big fan of the ownership mindset with email marketing, likening it to owning a house versus the temporary nature of social media, which is why I’ve always loved it. If you’ve been looking...