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Podcast: The Gigging Musician Podcast
Episode: Navigating the Gig Economy: Venue Tours, Expos, and the Power of Numbers
Description: In this episode, Jared shares insights from his recent venue tours and a mini expo, emphasizing the critical role of strategic partnerships and data-driven decisions in the music business. He recounts an unexpected mix-up that led to a potential bar gig and how a small expo appearance might turn into a fashion show performance. Jared challenges the common reliance on emotions in gauging career success, advocating instead for a focus on measurable outcomes such as lead generation, conversion rates, and the financial return of various marketing efforts. He introduces listeners to the concept of tracking lead sources and sales...