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Podcast: The Builder Nuggets Podcast
Episode: Customer Lifetime Value
Description: Doors and windows complete every home, and today’s guest knows first hand how competitive the market is for selling these products. Alan Lockuff, Business Development Manager with Andersen Windows and Doors, shares the benefits of a good company culture, building a strong team, and investing in business development. Even large companies had to build a strong foundation in order to thrive. Show highlights include: 04:00 Alan’s Background 06:55 Andersen Windows and Doors: Changes and Focus 10:15 Identifying Ideal Customers 11:35 Providing Value Beyond Price 14:30 Delivering a Worl...