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Podcast: The CPG Guys
Episode: Taste Intelligence with Halla's Henry Michaelson & Spencer Price
Description: The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retentionSpencer & Henry answers these questions posed to them:What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address?Most grocers (and brands for that matter) were caught off guard by the rise in eCommerce stemming from the pandemic. Suddenly, they are investing against the digital shelf. How does personalization pla...