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Podcast: Keep Optimising
Episode: SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
Description: Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:  Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines  How AI plays a role in content creation and SEO   Dive in: [04:54] Search engines have matured in significant ways. <...