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Podcast: Let's Talk Loyalty
Episode: #518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Brett Cameron is the Managing Director of Old Mutual Rewards.Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points earned (equivalent to R500 million / $25 million), the programme has made a significant impact.Notably, the programme isn't exclusive to Old Mutual customers; it's open to all South Africans and has...